Google Search recorded the highest traffic in its 25-year history during the FIFA World Cup yesterday, CEO Sundar Pichai tweeted. Google effectively became an information hub for the final, a strong contender for the best in FIFA men’s history. With records already smashed for group stage and Round of 16 matches, it’s also likely to be the most watched final in history once figures are released.
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire world was searching about one thing!
— Sundar Pichai (@sundarpichai) December 19, 2022
With updated Search features released ahead of the World Cup, Google made it easier for users to keep up with the action. Searching “World Cup” showed a dedicated section at the top with a list of upcoming matches, for instance, including dates and local times. You could also set up notifications on mobile for specific teams by tapping the bell icon and choosing the squad you wanted to follow.
It was also aided by the nail-biting action and strong storylines. Those include Lionel Messi finally getting his World Cup, Kylian Mbappe’s legendary performance, France’s late second-half comeback, an incredible extra time with two goals scored and a nerve-wracking shootout. All of that was capped by the celebrations and outpouring of emotions by players and fans alike.