Google is partnering with National Public Radio to bring the broadcaster’s . On Thursday, the that more than 20 NPR shows, including Up First and Throughline, are now available on the platform. NPR is no stranger to YouTube. Its has been a hit on the platform for a few years now, with a recent amassing nearly 900,000 views and counting.
The addition of NPR podcasts comes just as YouTube recently added an . While it’s only available to some people, the section highlights popular channels, episodes and playlists as well as categories and recommended shows. It may not explicitly market itself as a podcast platform, but both the page and its new partnership with NPR show YouTube getting serious about the medium.