Sony has announced a fresh push into mobile gaming with the launch of new division inside PlayStation Studios, aptly called PlayStation Studios Mobile, and acquisition of Savage Game Studios. Sony said the new studio will be “providing more ways for more people to engage with our content, and striving to reach new audiences unfamiliar with PlayStation and our games.”

Savage Game Studio doesn’t appear to have produced any games yet, but its co-founders had a hand in mobile franchises like Clash of Clans and Angry Birds. It will join PlayStation Studios Mobile, which will operate separately from its console division and create “new experiences” based on PlayStation IP and franchises. Savage is also currently working on a “new unannounced triple-A mobile live service action game,” though it didn’t offer any more details. 

As a console maker first and foremost, Sony has a delicate balancing act with mobile, much as it did when it jumped into PC gaming with titles like Uncharted: Legacy of Thieves Collection. To that end, it was sure to note that any efforts beyond console “in no way diminish our commitment to the PlayStation community.” 

At the same time, Sony no doubt felt pressure to enter the very lucrative mobile space. Michail Katkoff, CEO and Co-founder of Savage Game Studios, said that Sony’s PlayStation Studios “respects our vision for how we can best operate and succeed,” and will let them “tap into PlayStation’s amazing catalog of IP.” In that sense, Sony might take the same course Nintendo did when it brought Mario Kart, Animal Crossing, Fire Emblem and other franchises to mobile.