Toyota now aims to roll out 30 electric vehicles by 2030, expanding on its plan to sell 15 fully electric models by 2025. It gave a taste of the future by previewing a broad range of EV concepts during a presentation.

Among those is a pickup, which could compete with the likes of Ford’s F-150 Lightning and Rivian’s R1T. As Autoblog notes, the Toyota Pickup EV looks very much like the Toyota Tacoma. As such, there could be an electric option for the next version of that pickup.

Toyota's concept for an electric pickup truck.
Toyota

Other models include a Sports EV and an FJ Cruiser-style Compact Cruiser EV. There are commercial models too, such as the Micro Box and Mid Box. Toyota once again showed off the self-driving e-Palette, which was used to transport athletes during this year’s Summer Olympic and Paralympic games. The company pulled them from use at the Paralympics after the EV hit a visually impaired athlete

At the higher end of the spectrum, Toyota also revealed a lineup of Lexus electric EV concepts. It said the Electrified Sport should be able to go from 0-60 MPH in just over two seconds and have a range of about 435 miles. The brand also showed off an Electrified Sedan and Electrified SUV.

Lexus concepts for upcoming electric vehicles.
Toyota

Although Toyota has now committed to spend around $70 billion on electrifying its vehicles, its medium-term projections for EVs are relatively conservative. It expects to sell around 3.5 million EVs per year by 2030, which is around a third of its current volume of vehicle sales. 

By contrast, Volkswagen estimates that, by that time, half of its vehicle sales will be electric models, and by 2040, the majority of its sales in major markets will be EVs. After becoming an early leader in hybrid vehicle tech, Toyota is playing catchup with other automakers in the EV market, so making comparatively muted projections shouldn’t come as too much of a surprise.

Meanwhile, Toyota recently announced plans to build a $1.29 billion EV battery factory in North Carolina by 2025. The company last month declined to join other automakers, including GM and Ford, in pledging to phase out fossil fuel-powered cars by 2040. However, Lexus plans to only sell EVs by 2035.